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This web page allportsfishandchips.ybsitecenter.com states the following, "Hello We use cookies on this website." We saw that the website stated " To help us and our partners improve." It also said " Fish and chip shop in Porthmadog, Pwllheli. Allports Ltd are committed to providing fresh and delicious fish and chips from locally sourced suppliers at all our shops. With our extensive fish and chip menu. Why choose Allports for your traditional fish and chips? Top quality fish and chips. Burgers and other takeaway food available." The header had takeaway as the highest ranking optimized keyword. It is followed by fish and chips, burger and chips, and fish and chip shop which isn't as ranked as highly as takeaway. The next words allportsfishandchips.ybsitecenter.com used was takeaway menu. porthmadog was included but could not be seen by search parsers.