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This web page apex-roofingservices.ybsitecenter.com states the following, "Hello We use cookies on this website." We saw that the website stated " To help us and our partners improve." It also said " Local authority approved roofing contractor based in Luton serving the three counties. For over 40 years, Apex Roofing Services have been providing professional and reliable roofing to domestic and commercial property owners. We are a family run business and pride ourselves on offering all of our customers an honest and professional roofing service. Competitive rates to suit your budget." The header had roofing contractor as the highest ranking optimized keyword. It is followed by roofing services, roofer, and home adaptations which isn't as ranked as highly as roofing contractor. The next words apex-roofingservices.ybsitecenter.com used was Luton. Bedfordshire was included but could not be seen by search parsers.