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This web page barnettscoaches.ybsitecenter.com states the following, "Hello We use cookies on this website." We saw that the website stated " To help us and our partners improve." It also said " London lights and fish n chips. Pick Up Routes A - B. Independent coach and mini-bus hire. Welcome to Barnetts Coach Hire, one of the leading independent coach hire companies in Hertfordshire serving London and the surrounding counties. We have a fleet of clean and comfortable coaches and mini-buses. For hire for day trips and holidays. Around the UK and mainland Europe." The header had Coach hire as the highest ranking optimized keyword. It is followed by mini bus hire, hiring coaches, and cheap coach hire which isn't as ranked as highly as Coach hire. The next words barnettscoaches.ybsitecenter.com used was coaches. day trips was included but could not be seen by search parsers.