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This web page cavaliertravelburntwood.ybsitecenter.com states the following, "Hello We use cookies on this website." We saw that the website stated " To help us and our partners improve." It also said " Exclusive Private Hire in and around Burntwood. Cavalier Travel is a well established local business specialising in resident pick ups for nationwide destinations. Our prompt and dedicated service is carried out by experienced commercial drivers, and endeavours to fulfill all travel requirements for residents local to Burntwood and surrounding areas. Airport transfers All UK Airport." The header had Private Hire as the highest ranking optimized keyword. It is followed by commercial drivers, group journey, and Private Hire service which isn't as ranked as highly as Private Hire. The next words cavaliertravelburntwood.ybsitecenter.com used was burntwood. cavalier travel was included but could not be seen by search parsers.