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This web page fmcroofinggirvan.ybsitecenter.com states the following, "Hello We use cookies on this website." We saw that the website stated " To help us and our partners improve." It also said " From minor roof repairs to complete re-roofs, we offer expert advice from start to finish with all work completed to the highest standards of workmanship. We offer our services to a wide range of domestic and commercial customers in and around Girvan. Take a look at our project gallery for previous examples of our work." The header had roofing as the highest ranking optimized keyword. It is followed by tiling, slating, and storm damage which isn't as ranked as highly as roofing. The next words fmcroofinggirvan.ybsitecenter.com used was roof repairs. girvan was included but could not be seen by search parsers.