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This web page iainandersonheatingltd.ybsitecenter.com states the following, "Hello We use cookies on this website." We saw that the website stated " To help us and our partners improve." It also said " Searching for professional plumbing and heating engineers in Lincoln? Iain Anderson Heating Ltd was established in 1994 and has been providing you with first class central heating services ever since. Whether your heating needs servicing and repairs, you can count on me to do an exceptional job, without breaking the bank. Why trust Iain Anderson Heating Ltd with your heating?." The header had central heating as the highest ranking optimized keyword. It is followed by servicing and repairs, heating installations, and heating engineers which isn't as ranked as highly as central heating. The next words iainandersonheatingltd.ybsitecenter.com used was heating. heating services was included but could not be seen by search parsers.