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This web page jjtaxis-sidmouth.ybsitecenter.com states the following, "Hello We use cookies on this website." We saw that the website stated " To help us and our partners improve." It also said " Are you looking for a reliable taxi company in Sidmouth? Whether its a trip to the shops or a long distance journey, J and J Taxis is the taxi firm for you. Established in Sidmouth in 2001, J and J Taxis can offer you a local and long distance taxi. Service, including airport transfers. To book your journey or for further information, call J and J Taxis today." The header had taxi cab as the highest ranking optimized keyword. It is followed by taxi service, taxi company, and taxi firm which isn't as ranked as highly as taxi cab. The next words jjtaxis-sidmouth.ybsitecenter.com used was station transfer. Sidmouth was included but could not be seen by search parsers.