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This web page mayfairpondsltd.ybsitecenter.com states the following, "Hello We use cookies on this website." We saw that the website stated " To help us and our partners improve." It also said " Bring your garden to life and find a perfect place to relax. A pond provides an attractive and dynamic centrepiece to any garden. For fish or to attract any wildlife that may come by, a pond offers a home for life and gives you an ideal relaxation spot. Mayfair ponds; dedicated to bringing ideas to life, customer satisfaction guaranteed. A long and varied history of garden ponds." The header had a pond as the highest ranking optimized keyword. It is followed by garden ponds, perfect pond, and the pond which isn't as ranked as highly as a pond. The next words mayfairpondsltd.ybsitecenter.com used was your pond. bishops stortford was included but could not be seen by search parsers.