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This web page ncgoldbuyers.ybsitecenter.com states the following, "Hello We use cookies on this website." We saw that the website stated " To help us and our partners improve." It also said " Chains even if broken or tangled. Our prices change in accordance with gold stock market. We pay higher rates than others. Comfortable seating area with magazines. Second-hand jewellery at affordable prices. Sovereigns , krugerrands etc. And we sell second hand jewellery." The header had gold buyers as the highest ranking optimized keyword. It is followed by scrap gold, scrap gold buyers, and best gold prices which isn't as ranked as highly as gold buyers. The next words ncgoldbuyers.ybsitecenter.com used was secondhand gold. gold was included but could not be seen by search parsers.