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This web page shafeplumbing.ybsitecenter.com states the following, "Hello We use cookies on this website." We saw that the website stated " To help us and our partners improve." It also said " Plumbing and heating in Clacton-on-Sea. Since 1980, Shafe and Sons have been providing professional plumbing and heating services. From simple repairs, to supplying and installing full central heating systems and bathroom suites, we can help. Great reasons to choose Shafe and Sons. No call out charge Monday - Friday 8." The header had Plumbing and heating as the highest ranking optimized keyword. It is followed by reliability, Gas Safe, and showroom which isn't as ranked as highly as Plumbing and heating. The next words shafeplumbing.ybsitecenter.com used was repairs. central heating was included but could not be seen by search parsers.