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This web page thesuninn-pickering.ybsitecenter.com states the following, "Hello We use cookies on this website." We saw that the website stated " To help us and our partners improve." It also said " A welcoming real ale pub in Pickering. The Sun Inn is in the market town of Pickering at the foot of the North York Moors. For the 5th year running we have been voted Scarborough CAMRAs Rural Pub of the Year, and we are now also runner up for CAMRAs Regional Yorkshire and Cleveland Pub of the Year 2015. If you come to The Sun Inn you can expect." The header had pub as the highest ranking optimized keyword. It is followed by bar, real ale, and somerset cider which isn't as ranked as highly as pub. The next words thesuninn-pickering.ybsitecenter.com used was CAMRA. Pickering was included but could not be seen by search parsers.