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This web page williamsonfuneralservice.ybsitecenter.com states the following, "Hello We use cookies on this website." We saw that the website stated " To help us and our partners improve." It also said " Funeral directors in Sowerby Bridge. Williamson Family Funeral Service was established in 1937, offering a personal and caring service from Peter Williamson and Anthony Williamson. Peter and Anthony are here to help and support you, whether it is at a time of need or to discuss future needs or advice. We can be contacted 24 hours a day via phone or in person at Beechroyd." The header had funeral service as the highest ranking optimized keyword. It is followed by funeral directors, funeral plans, and Sowerby Bridge which isn't as ranked as highly as funeral service. The next words williamsonfuneralservice.ybsitecenter.com used was Calderdale. Halifax was included but could not be seen by search parsers.